Wendy Wheeler's Electronic Portfolio

Wendy Wheeler
Electronic Portfolio

Welcome! From my more than fifteen years of doing MarCom for high-tech and IT companies, I've got a few projects to show off here. Thanks for stopping by!
At present, I am a Marcom writer and doing Media Relations for Computer Sciences Corporation, one of the largest IT companies in the world. I work for the Financial Services Group, which develops software for insurers, banks and investment companies. For an example of my work at CSC, you can download a client case study I wrote or a brochure on an anti-fraud software I organized and wrote or go here to read a sample of a news release. Though I've done hundreds of other projects at CSC, it's got very bureaucratic, formulaic design requirements and there aren't many portfolio-quality pieces that come out of those processes.

If you're looking for my resume, just download that puppy here.

While at PlanView, I built their marketing department from almost nothing to not quite twice the budget yet six times the average number of leads in six years. PlanView grew revenues consistently by an average of 25% while I was there, despite the tech bust.

I've kept the graphics displayed on the portfolio pages small so that they download quicker. You'll need Acrobat Reader if you want to view bigger versions of the portfolio items in all their glory. It's free, though! Last but not least, many thanks to Austin graphic artist Danny Johnson of Articulate Design for his wonderful designs on most of these PlanView pieces.

Web Design & Content

You'll find overviews below, or dig deeper for more info.

	Personal Website Let the tour begin with this website! I wrote or designed all the content, including the image iterations for the roll-overs, etc. Wonderful Bianca Bickford did the Javascript and produced the site because I really didn't want to code it. The tools I used included Acrobat, Photoshop, BBEdit, Claris HomePage, MS Word, Quark Express, and SimpleText. The site search function is a free service from Atomz.
	PlanView Corporate Website I did all the content and architecture for this site from 98-03. My first revamp jumped leads from an average of 30 to more than 350 per month!!
	Community Portal & Ezine In June 2000, PlanView decided to build a community portal around the login for their ASP. I wrote the project charter, designed, directed, and wrote the content of the site. Later, I contracted weekly updates with my good friend Emily Vander Veer. Weekly refreshes were discontinued in May 2003, but the site still generated about 4800 visits per month until they dismantled it after I left.

Ads - Image and Product Advertising

You'll find overviews below, or dig deeper for more info.
Image Ad Series of Three

Three Image Ads - A Campaign in Business Pubs
This series ran in CIO Magazine and other business publications for the CIO audience. The consistent theme was a striking graphic and quirky headline. The cameo shots are of the user roles and their typical complaints--which PlanView solves, of course!

	Image Ad - Investment Optimization PlanView introduced its new approach to gaining real value from IT with this full-color, full-page ad. Execs collaborate and disseminate their vision using PlanView. View the full-size PDF.
	Product Ad - Performance Portals PlanView's collaborative portals provide multiple roles in the organization with real-time metrics. This full-color, full-page ad was placed in trade magazines to announce the new portals. View the full-size PDF.
	Ad for a Metal Finishing Analyzer From my days at Asoma Instruments (a company that made elemental analyzers), comes this ad. It was full-page, full-color and appeared in two metal finishing trade publications. I also directed the product photo-shoots. Didn't make PDFs of my ads way back then, sorry.

Brochures, Mailers and Papers

You'll find overviews below, or dig deeper for more info.

	Capabilities Brochure - PlanView This 12-page overview brochure for a software company was printed on coated 80# card stock, in full color. PlanView is such a rich suite of functions that there are companion Briefs to give details on each area. Download the whole brochure.
	Feature/Functions Brochure - PlanView From an earlier release of PlanView, this Nuts & Bolts brochure provides a detailed feature list on the functional areas. Note how I managed to work in which software modules performed which features. Download the whole brochure.
	Brochure for Greenhouse Industry - ASOMA For ASOMA Instruments, who made elemental analyzers and environmental monitoring systems, I created this four-page brochure. That illustration in the center spread was designed and created by me also. Download the whole brochure.
	Direct Mail Campaign - PlanView At PlanView, we did two major printed campaigns a year, plus two issues of PROJECT WIZARD, the PlanView newsletter. That was in addition to web campaigns, which we did to promote webcasts on special topics, etc. Major print campaigns, like this one, were full-color, sometimes with clever self-mailer panels. Newsletters were two color, four page. The biggest print campaign was about 98,000 pieces printed and mailed to N.America. Download the 6-panel mailer.
	Educational and Symposia Papers I write educational materials too. During my time at PlanView, I wrote or ghostwrote many papers for magazine publication, trade events, partner conferences, and more. At the PMI2002 symposia, for example, we had four papers accepted for presentation--the most of any vendor. Pharmaceuticals: Using Skills Scheduling and Virtual Teams to Cut Costs. Leveraging Knowledge and Human Capital. Integrating Project Management with Other Core Business Solutions. The Phases of Portfolio Management.

Banners - Animated Sales Banners

Though they no longer seem to animate correctly, these banners were conceived and written by me and designed and produced by our web designers. Using just two colors keeps the files small (a requirement) but the right two colors looks fun & jazzy.

Other

CD Demos
During my time at PlanView, I created three CD demos, the first the company ever had, plus I did the first PlanView computer-based training module. Now there's a large documentation department at PlanView handling this and more! My efforts usually included the script, the dialog, and incidental art. Then I would work with a multi-media firm like Whirligig Media to put it all together.

Wendy Wheeler Electronic Portfolio