Wendy Wheeler Resume

w2@wendy-wheeler.com

Download PDF version.

Creative Marketing Professional with large skillset, including digital campaigns and lead generation for tech products and services. A project management leader for cross-functional teams and creative accounts. A high-level view of integrated marketing paired with the ability to pull from tech resources and executives a detailed understanding of product solutions to go to market more effectively. High productivity in a spectrum of marketing activities, especially for banking, financial services and healthcare. Specific skills in the areas of:

- Integrated digital marketing (Eloqua software)	- Global product launches, event management
- Banking, financial services, healthcare	- Budget setting, forecasting, P&L
- Media/analyst relations, other channel marketing	- Copywriting, tech writing, thought leadership

View my online portfolio at: www.wendy-wheeler.com/eportfolio.html

Job History

Communications Manager,
Financial Services Group
Computer Sciences Corp (CSC)
Austin, Texas
February 2004 to January 2013
In a 24-person virtual project team (an in-house ad agency) for CSC's insurance and banking solutions groups at this Fortune 175 company, I am a creative account manager for Banking, Global Marketing and Latin America FSG as well as an internal communications editor. Responsibilities include: project management, campaign management (Eloqua), budget planning, search engine optimization, interfacing with trade publications, Six Sigma quality initiatives, writing Web features, etc. Our group produces brochures, flyers, customer stories, direct mail, e-Blasts, Web content, ads and advertorials, catalogs, event materials, posters and graphics.

Special Achievements at CSC:

Productivity: Although writing was only one-third of my duties, for my first three years I was the No.1 or No.2 writer in the department in number of jobs completed.
Customer satisfaction: I took over account management of a consistently discontented business unit, and within a year achieved perfect scores in an informal marketing satisfaction survey.

Marketing Director
PlanView Software
Austin, Texas
August 1997 to February 2004.
I founded and led the marketing department for this global, privately held, project/resource management software company. My department of 3.5 persons was responsible for marketing materials, Web sites, ads, lead campaigns, newsletters, events (both internal and tradeshows), demo CDs, and presentations. Our work helped sales revenues grow by an average of 25% per annum even during the tech bust. I also managed media and analyst relations, chose a PR firm, wrote all marketing materials and ghostwrote articles for trade pubs.

Special Achievements at PlanView:

Lead generation: My first redesign of the company's Web site created a more than 400% jump in average leads per month.
Analyst relations: Despite PlanView being a smaller vendor with a fraction of the marketing budget of its competitors, key industry analysts consistently listed it among the top three vendors in its niche.

Communications Specialist
ASOMA Instruments
Austin, Texas
May 1993 to August 1997.
For this manufacturer of x-ray fluorescence elemental analyzers, I wrote and designed brochures, case studies, newsletters, flyers and datasheets. I also wrote and created ASOMA's first Web site. I wrote all the company's press releases and built up the press release database, ultimately generating one-fourth of the sales leads just from this activity.

Other Communications Jobs:

Copywriter for CompuAdd, a competitor of Dell, Austin, Texas
Technical Editor for MCC, a high-tech research consortium, Austin, Texas
Regional Marketing Manager for Guaranty Savings Bank of Dallas, Texas; formerly First Federal Savings of Austin, Texas
Account Manager and Copywriter for DESIGN2, a graphics agency, Austin, Texas

Education & Honors:

Bachelor of Fine Arts from the University of Texas at Austin, with an emphasis on advertising design and copywriting
Also most of a minor in Zoology
Dean's List, member of freshmen women's honor sorority
National Merit Scholar
On-going industry and technology workshops and online classes
YWCA Outstanding Woman award
Awards in published fiction, essay writing, and black-and-white photography

Interests & Other:

Member of Science Fiction and Fantasy Writers of America
Teacher at UT Informal Classes and other venues
Member of Austin Screenwriters work group
In IMDB.com with an associate producer of story development credit
Long-time member of Writers League of Texas
Presented, moderated and taught dozens of writing related panels, workshops, readings and retreats
Read/write some French and Spanish, a smattering of German and Italian
Game design for Wizards of the Coast

References and Salary Requirements Available on Request

Contact Information:
Email me at w2@wendy-wheeler.com and I can send a PDF of my resume for phone and address information.

Wendy News | Wendy Fiction | Wendy Screenplays | Teaching Writing | Communities |
My Livejournal | Electronic Portfolio | Miscellaneous Stuff

Contact me! w2@wendy-wheeler.com
Art and Contents © Copyright 2001-2007+ by Wendy Wheeler. All rights reserved. Okay to copy or reprint my resume if you are considering me for placement or a position. Revised 2013-April-3.